I am an award winning, multi-disciplinary Creative Director who makes ideas tangible for clients. With over 20 years experience working at premier London agencies and a focus on an integrated creative approach to experience design, I bring a strategic viewpoint that generates insightful strategy, expressive creativity and commercial value for the clients I work with.

I have been part of start-ups, built creative departments and held board level roles within large-scale agency networks. I have helped structure and lead mid-sized design studios, designed internal creative processes and run my own business. 

My experience covers many industry sectors and design disciplines, including Brand Experience Design and Innovation, Advertising and Brand Communications, Digital Design and Marketing and Branded Retail Environments.

An effective leader, I enjoy being creative mentor to individuals and teams, with the objective of bringing together collective thinking, skills and expertise to deliver the best and most exciting brand experiences.

I’m an outdoors person who likes nothing better than to take off for the weekend with a bike and a tent for company. In recent years I have spent time attending a variety of courses to develop my hands-on skills and these have ranged from sustainable building techniques and green woodworking to butchery and woodland skills. Having spent the last years restoring my house I’m also half decent at DIY. I have three sons and live in London.